Our beginnings are rather simple.
Finding a natural water source that produces both alkaline and magnesium and to re-define hydration that will benefit athletes before, during, and after strenuous exercise.
That was the mission……..eight years ago. I believed that there were too many waters already on the market that either had alkaline, or had electrolytes, but very few if any had both and even fewer came from a natural source. The Adobe Spring’s magnesium content was over four times the recommended daily allowance, which happens to be scientifically proven to be the most critical electrolyte that is required for heart and muscle health, as well as a multitude of other health benefits. Including the prevention of strokes.
It also contained the necessary levels of alkaline for faster water absorption at the cell level, which provides muscles to work at their optimum performance.
I met Paul Mason, who owns and operates the Adobe Springs at that time and found him to be one of the most interesting persons I have ever met. His knowledge of the importance of magnesium and his mission to educate the public of its benefits was eye opening.
To make a long story short, we knew we had found the natural source we were searching for at the Adobe Springs. We wanted to bottle and brand Paul Mason’s water to share with everyone who drinks bottled water.
In fact we even incorporated the magnesium into our brand M>PWRH2O, with the “M” representing magnesium and educating the world to bring attention to the importance of magnesium in the water we drink.
Paul Mason’s Mission Continues.
After being rebuffed by the US government, Paul Mason is now working with the World Health Organization to encourage adding magnesium to drinking water in other countries whose citizens suffer from diseases related to magnesium deficiency.
Paul has collected 80 studies showing that small amounts of magnesium in water, often just 5-20 mg/liter, lower incidences of mortality and heart disease. The reasons for such widespread magnesium deficiencies include increased consumption of processed foods, water purification that removes natural minerals, and mineral-depleted soil.
According to data compiled by Paul Mason:
“Even modest amounts of magnesium in water apparently reduce the rate of mortality (by an average of .003345). Applying that mathematical benchmark average to a world population of 6,350,000,000 suggests a possible decline in mortality of 21,240,750 per year—making magnesium deficiency a bigger cause of death than AIDS and war combined.”141
Paul Mason is telling the world that consuming more magnesium could save 21 million lives a year. Regrettably, only a few have bothered to pay attention.